Consumer 2014 Trends & Directions Conference


January 22-23, 2014
Newport Beach, California

Understanding and responding to shifts in consumer foodservice behavior is critical to maintaining a competitive edge. This January in Newport beach, Technomic invites foodservice opertors to examine consumer foodservice attitude and usageā€”as well as demographic dynamics and marketing and social media trends, in order to position themselves for success today and into the future. Technomic executives will present proprietary consumer, menu and industry research, while consumer insight analysts and innovative operators will lend their knowledge and experience.

Benefits

Armed with powerful research and analysis, attendees are better prepared to:

Deliverables

All attendees receive ample networking opportunities, a conference binder with presentation slides, as well as an Executive Summary report.

2014 Agenda

Day One: January 22, 2014

Registration  
12:15 - 1:00 PM
Welcome & Introduction  
1:00 - 1:10
State of the Consumer  
1:10 - 1:40
Generational Differences  
1:40 - 2:20
Feeding Families  
2:20 - 2:50
Networking Break  
2:50 - 3:15
Hispanic Consumers  
3:15 - 3:45
Retail-to-Restaurant Insights  
3:45 - 4:15
Consumers' Choice Awards  
4:15 - 5:00
Networking Cocktail Reception  
5:00 - 7:00

Day Two: January 23, 2014

Networking Breakfast  
7:15 - 8.00 AM
The Diner's Journey  
8:00 - 8:45
Today's Value and Pricing Expectations  
8:45 - 9:15
Networking Break  
9:15 - 9:45
The Social Consumer  
9:45 - 10:15
The Socially Conscious Consumer  
10:15 - 10:45
Customer Loyalty vs. Frequency Panel  
10:45 - 11:30
Adjourn  

2014 Sponsors

Sponsors

2014 Speakers